Product & Design leader with a passion for connecting data to digital journeys that drives innovation, improves experiences and delivers results. This has lead to creating solutions for local businesses, growing companies and established Fortune 500 leaders.
With over 15 years of experience, my process has been relatively consistent - use data to make better decisions and design to solve problems... that matter.
At Trusted Media Brands, I redefined creative testing through rapid prototyping leading to operational efficiency while optimizing conversion rates. While at FIS, I established design systems to define, simplify and drive personalization.
Currently, at Milwaukee Tool, my contributions include establishing frameworks for user research management, pioneering digital scorecards to forecast user impact, and leading action research around AI to solve questions in key moments.
| x1 | Marketing Excellence Award
Milwaukee Tool
|
| x1 | Culture Coin (One Team Mentality)
Milwaukee Tool |
| x1 | Purple Cow
Trusted Media Brands |
| x1 | Eagle Scout
Boy Scouts of America |
| 2002-2006 | Marquette University
Bachelor of Arts |
| 2010-2011 | Milwaukee School of Engineering
Web Design Certification |
| Product Strategy | Strategic Planning | Design Systems | |
| User-Centered Research | Qualitative Data Analysis | Quantitative Data Analysis | |
| Iterative Design & Testing |
Cross-Functional Collaboration | Accessibility (WCAG Standards) | |
| Concepts & Prototyping | Survey & Research Design | Journey Management |
| Dovetail | Figma | PowerBi | |
| Google Analytics | Qualtrics | Hotjar | |
| Craft.io | Storybook/Tailwind | HTML/CSS | |
| Shopify | Sitecore | UserTesting |